Core values

1. Farmer focus- our prime focus is to exceed the expectation of our farmer customers in the delivery of our services to gain their confidence and trust. For this reason, we are sensitive, considerate and responsive in manners and social conduct.

2. Trustworthy- we are honest and reliable with strong moral principles committed to mutual respect in our dealing with our farmers.

3. Performance culture- we recognize and reward individuals and teams based on verifiable performance. We emphasize on commitment and results.

4. Innovations - we believe in the introduction of new ideas, methods and practices to enhance the provision of our products and services.

5. Social responsibility- we have ethically and contribute to the improvement of the lives of people, the community and society we operate in.